Restaurant marketing that gets more powerful every month!
Are you still using old, ineffective methods to promote your restaurant?
Your marketing needs to be like a snowball rolling down a hill. It gets bigger, faster, and more powerful the longer it rolls.
If you're like many small businesses, your current plan for trying to attract new customers will be something like this...
- You advertise such as in a newspaper or flyers. You also use online methods such as Facebook ads, and Google Adwords.
- In your ad, you encourage them to become a customer. They would do this by visiting your premises, calling you, or visiting your website.
- A few of the people who see your ad become customers, but most don't.
- Next week or next month you need to start all over again. You have no way to contact anyone who saw your previous ads.
Instead of this ineffective method though, what if...
That's the Snowball Effect for small business marketing. It gets more powerful, more effective and more profitable for you every month!
OK, that sounds great, but how exactly does it work?
Here's the details for you. It may sound a little complicated but it's very simple as well as very effective... AND I do everything for you!
1. I set up an online Viral Prize Draw for you. The prize, that you provide, should be something related to your business. For your restaurant, a meal for two people would be ideal
2. People in your local area see the draw on Facebook, Twitter, etc. and enter because they want to win the prize.
3. When these people enter, they get added to your email list that I set up and run for you.
This is when the magic starts to happen...
4. Once people have entered the draw, they get taken to a special page. This gives them the chance to get more entries in the draw. They get more entries by sharing the draw with friends and family on Social Media. This increases their chances of winning the prize.
The viral page looks like this...
Sharing the draw is as simple as pressing a button. So most people do so because they want to increase their chances of winning the prize. Of course, they would also be happy for their friends to win the prize!
This causes the viral effect because people share the draw which means more people see and enter the draw which means more sharing it... and so on. Each person who enters the draw is another person on your email list. You can promote your restaurant to your email list month after month.
5. We keep a regular flow of emails going to your email list. You remind customers of their entries in the draw. You encourage them to invite others to apply. You can provide information about events or promotions in your area or restaurant. Fun items work well such as the favorite dishes of staff members and so on.
*** The Snowball Has Started Rolling! ***
1. In the second month, we repeat month 1 with a new prize draw. We also tell the existing email list about the new draw and let them enter.
2. They enter the draw and again we encourage them to share it to increase their chances of winning.
3. More new people see the draw, enter and share it with their friends.
4. The email list grows even more. The process then repeats.
*** The Snowball Is Picking Up Speed! ***
Each month we repeat the same process with a new prize draw. Each time we have more and more people on the list to enter the draw. This means more people to share the new draw and more people on your email list.
*** The Snowball Gets Faster and Faster Each Month! ***
So, every month, your asset - your email list - gets bigger.
Every month, more and more people enter your draw. They see your offers and get reminded about your business.
Every month, more and more people become your customers and help to increase your profits!
No longer do you have to start from scratch each month like most businesses do. Your marketing now has a Snowball Effect that gets better and better every single month!
Now it's time to get the Snowball Effect working for your business...
How To Get Started
If you're ready for the Snowball effect in your marketing then I'd be very happy to get the viral system set up for you. Here is everything that is included for your small monthly investment...
With my full 'Snowball Effect' done-for-you system, we set up your viral prize draws. We also look after the monthly management of your email list and the sending out of your emails. This includes the following…
Initial Setup
- Set up of your first prize draw with my Viral Prize Draw Software
- Set up your email list system with GetResponse. This is a paid for service, but with my Done-For-You system, includes all costs.
With my Done-For-You system, there is no initial set-up charge.
Email Management
There are 3 big reasons for building an email list for your restaurant.
- You will get many more returning customers because you have stayed in touch with them. These are your best possible customers - your regulars. Don't let them drift away to your competitors.
- You can offer occasional promotions. For example, you could offer a free starter or dessert if someone has a 3-course meal at a time you are normally quiet. A free glass of wine if a customer spends over £25 etc.
- The email list is an asset that has value. Some metrics quote a name on an email list as being worth £1 per month. So if you have a 5,000 on your list it should be worth £5,000 to you per month. It could be worth much more than this. It depends on how you market to your list.
What emails do we send to your list?
We build up a list of emails to send out to your list after a free monthly discussion with you. They could include;
- Emails about the prize draw. One would encourage people to get more entries in the draw by inviting more friends. Another would target those who had not yet entered the draw. A picture of last month's prize draw winner.
- Emails about you and the restaurant. Have you told the story behind your restaurant? How did you get started and what are you trying to achieve?
- Introduce staff. What are their favourite dishes? Where do they come from?
- How about images of your chef cooking?
- What events are going on in or around the restaurant (people may visit an event and then go to your restaurant)
- Menu changes and new specials with great pictures!
- Local landmarks with pictures or videos.
- Details of occasional special offers
So every month your Done-For-You system includes…
- A sequence of emails going to your list. We would aim to send an average of 2 per week.
- All GetResponse email list software costs
- Ongoing management of your email list
- The email list we build is yours and yours alone. You are welcome to have a copy of the list at any time if you ever decide to leave the system. We will send you your entire list so you can still use it.
- Telephone support and help from me when needed
- Web hosting costs for your Viral Prize Draw Software
- Set up of further Viral Prize Draws as and when required. Many businesses run a prize draw every month to ensure the email list continues to grow.
No Long Term Contract
I’ll be working hard to ensure that your email list is constantly profitable for you. If you ever decide to cancel, then you can do so at any time. The email list you have built will be yours to keep and use as you wish.
A tiny 2% response from a list of 1000 can increase your weekly revenue by over £900. I know that the small monthly cost will be the best marketing investment you’ll make.
Check our video below for how much you can make from email marketing.
Would you like to consider applying the Snowball Effect to your restaurant?
If you have any questions or would like to discuss the Snowball Effect further, please see the FAQs below or Email Us at alex@viralsnowball.com, or by calling us at 0122 492 9276.
I look forward to helping you to regularly get more customers for your business.
Best regards,
Alex Gall
Frequently Asked Questions...
Is there any long term contract?
My business caters to local customers. Will your service still help me?
How many extra customers will I get?
What type of business does this work best for?
Can I discuss the possibilities and options with you?
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