Restaurant marketing that gets more powerful every month!
Pricing
Videography
We visit your restaurant once per month and shoot videos of your chef cooking in the kitchen, food being served at the table, or in any other way you require. The cost of this service is £299/month.
What you get | Which means that |
|---|---|
5 video shorts/month – 30 seconds or less | Ideal for posting on Google, Websites, your SM pages, for ads etc. |
Fully edited and with royalty-free music | Stunning compliant film for all platforms |
We take plenty of photos too | These can also be posted, as above |
We can attach your logo | Increases your brand recognition |
We can provide thumbnails | Gives a more professional look (especially on YouTube) |
We can post on our SM pages and relevant “foodie groups” | Increases the reach of your restaurant |
We give you the file | You choose where to publish |
Google Business Profile (GBP)
We do an initial audit and report comparing your restaurant with your competitors. This clarifies what steps you need to take to elevate your ranking position and get into the “3-pack” on Google in as wide an area as possible. This will increase your online visibility and cause more people to come to your restaurant.
Getting your Google Business Profile (formerly Google My Business) optimized is a critical step in using your online arsenal of marketing weapons. We are here to help you all the way with it.
This service is priced at £299 per month in the 3-month trial period (which includes the audit). It then falls to £180 per month thereafter.
What you get | Which means that |
|---|---|
An initial audit against your three top competitors | You know where you are starting from |
An initial report showing how we will improve your ranking | You can see where your new customers will come from |
A video is posted to your profile weekly, and images daily** | You will move up the rankings |
We constantly monitor and update your GBP | This maximizes the opportunity to get new customers |
We produce a monthly report using customized software | This will show you progressing up the rankings |
**This we will do automatically if we are providing the videography service. If not, you would need to supply us with files of your videos and photos.
Introducing Go-Vid 24
If you take the 2 services together you get a price reduction from £598/month to £497/month. Following the trial period (during which the audit is done) will fall to £449 per month.
Whilst you can select one of the above services, there are two good reasons for combining them in a package that we call Go-Vid 24. Combining the two above services makes sense since;
- If we are providing both services to you we can simply post the videos and photos we have taken directly onto your GBP (one of the most powerful ways of improving your ranking).
- If you take the two services together we offer you a £100 per month discount as shown above.
Email Marketing
Email marketing remains one of the strongest marketing strategies available, since people trust their email and check it every day. It is a vital way of staying in touch with your existing customers (your most valuable customers). If you do not remind them of your existence they will forget about you.
It is not just about retaining your customers and getting repeat visits. We have clever techniques to attract new covers and build your list fast. The list itself becomes a valuable business asset. It is a way of extending your reach to your local community and one that you can tap discretely but regularly for marketing purposes.
This service is priced at £399 per month.
What you get | Which means that |
|---|---|
A minimum of 8 emails per month sent to your list | You develop deeper lasting relationships with customers |
Special Offers | More covers/customer visits |
Monthly prize draw campaigns | Rapidly builds your email list |
Monthly Analytic Report | Competitions and offers are assessed/improved |
Notices of local or special events | You enhance your reputation locally |
Social Media Marketing
We can post for you regularly on your social media pages. It always makes sense to maintain a presence on Social Media and showcase you food, menu, news and any special events or competitions you are running.
We are happy to post photos and videos on your site, which is particularly easy if we are already doing videography/photography for you. We have loads of ideas on how and what to post to engage your followers and bring you new ones.
This service is priced at £199 per month.
What you get | Which means that |
|---|---|
1 Social Media channel | You get regular engagement on your favourite platform |
3 Organic posts per week | It enhances online presence and visibility |
Respond to customers & reviews as required | You’re in regular contact with your customers |
Optimised hashtags | Increases your reach |
Social Media Ads
The best possible ads you can run are remarketing ads. This is because the potential customers have already visited your website or Social Media pages. They are "warm leads". If you offer takeaways then "abandoned cart" leads are optimal.
Otherwise tapping into custom audiences, look-alike audiences and the birthday ads are the next most appealing categories in our view.
This service is priced at £199 per month.
*Add spend is separate - recommended budget from £3-£20 per day
What you get | Which means that |
|---|---|
Facebook and Instagram Remarketing Ads | Access to best potential customers who have visited your website |
Birthday Ads | Regular flow of potential groups to your restaurant |
Customer or look-alike customers | Targetting those how have bought, almost bought or are similar to customers |
Running analytics and reporting | Gives an opportunity to fine tune your ads |
Please note: All fees are paid in advance at the start of each month.
PS. Looking for something different from the packages above? To discuss on Zoom, or email me, or call me at 012 2492 9276 and I'll be happy to give you a quote for your specific requirements.
- Alex Gall